Paver of Yellow Brick Roads

Ted

The Hanson Brothers

"SlapShot" starring Paul Newman

Cindy Morgan is Lacey Underall

Upcomimg Films & Celebrity Events

Tony Curtis

Searchlights are synonymous with show business

Gift Cards & Private Events

Search Lights

Permanent advertising searchlights have always been prohibited in Illinois where instead municipal permits are only issued for certain allowable events over a limited number of days, over a limited number of hours not to excede two weeks per year. Bulthaup was able to obtain permits for use of up to three searchlights, 365 days a year, not to be opertated past 10:00pm by a narrow enabling ordinance that otherwise excludes everyone else. at both the Woodridge and Naperville locations. First, these lights remind the area population that an exciting movie-going experince is nearby, especiallly during autumn and winter evening rush hours - and if a person is familiar with the lights being able to locate the theaters from evening passenger overflights. Marketing efforts would include language about following the searchlights to the theaters front door.

Second - energy. The anticipation starts before a patron even parks their car and the excitment grows as they approach the box office - a special night is unfolding. Those lights always add to special of public and private events.

LED Theater Marquees

LED signage with changeabe messages was just appearing in the marketplace and were precluded or prohibited, to Bulthaup's knowldge, everywhere in Illinois. Bulthaup caused local enabling legislation and obtained permits through the muncipalities for oversized (up to 12 x 12 feet) LED signs monument LED signs including the ability to change messages no less than every five seconds. The ability to make impressions with multiple messages on the occupants of 60,000 passing cars per day provides benefits surpasing even the standard rotation of "Now Showing" messages and gift card ticklers. Reminding the market that Hollywood is perfect for Christmas, Birthday and other parties, business meetings, sales presentations, lectures, award ceremonies, election night parties, congratulating a couple on their wedding which is about to take place inside, from something more mundane like now hiring kicthen staff to somethng totally unique like open auditions for "Who Wants to Be a Millionaire?" The marquees are worth the money facility rentals and gift card sales alone.

Regular Direct Contact with Customers